About Wellness Literacy Co.
We help people and institutions cut through wellness noise with evidence-rated routines, transparent sourcing, and practical guidance you can trust.
OUR MISSION
To make evidence-based wellness accessible to everyone—and give people the skills to navigate wellness information for the rest of their lives.
THE PROBLEM
Wellness information is everywhere—and most of it is noise. Influencers contradict researchers. Trends replace evidence. People want to do the right thing for their health but can't tell what actually works.
You could ask an influencer. They'll give you confidence without evidence, anecdotes without data, and products to buy.
You could ask AI. It'll give you instant answers that might be hallucinated, with sources that might not exist, and no one accountable when it's wrong.
Institutions face the same challenge. Universities, employers, and gyms want to support wellness, but they're buying platforms built on engagement metrics, not evidence. When procurement asks "how do you know this works?"—most vendors can't answer.
OUR SOLUTION
Wellness Literacy Co. is building the wellness platform that shows its work.
Every piece of content is tagged with its evidence grade. Every claim traces back to research. Every routine is assembled from vetted building blocks—not invented by AI or influencers.
We don't just tell people what to do. We teach them how to evaluate wellness information for themselves. That's wellness literacy.
Influencers optimize for engagement. AI optimizes for convenience. We optimize for accuracy—with sources you can actually check.
WELLNESS LITERACY APPROACH
Our wellness literacy framework adapts the integrated health literacy model developed by Sørensen et al. (2012), which identifies four core competencies for navigating health information. We extend these principles to wellness contexts:
Sørensen et al. (2012). BMC Public Health
Access Information
Find credible wellness information from reliable sources—research databases, professional organizations, and verified experts.
Understand Information
Comprehend what research actually says, including study design, sample sizes, effect sizes, and limitations.
Appraise Information
Critically evaluate the quality and applicability of evidence—distinguishing strong findings from preliminary research, marketing claims, and misinformation.
Apply Information
Translate evidence into practical, personalized wellness decisions that fit your life, goals, and circumstances.
DESIGNED FOR REAL HUMANS
Most wellness content assumes you have unlimited time, perfect executive function, and the ability to "just be more disciplined." We don't.
Wellness Literacy is designed for how people actually work—especially those who struggle with overwhelm, decision fatigue, or executive function challenges. We break research into small blocks, give you clear next steps, and put your routine directly in your calendar.
No optimization pressure. No guilt. Just evidence-based practices you can actually do.
FOUNDER
Brian Dye
Founder & CEO
Brian spent 20 years in higher education helping students navigate the gap between where they are and where they want to be—across student life, academic advising, career services, and accessibility services at institutions including Mizzou, Dartmouth, St. Anselm, Plymouth State, and most recently Columbia College.
He holds an Ed.D. in Education Administration, with dissertation research on the Dunning-Kruger effect in career readiness—exploring how people often don't know what they don't know, and how education can bridge that gap.
That same insight drives Wellness Literacy Co.: in a world flooded with wellness advice, most people can't tell evidence from noise. Brian is building the platform he wished existed—one that doesn't just tell you what to do, but teaches you how to evaluate wellness information for yourself.
Brian has implemented enterprise SaaS platforms (Campus Labs, Handshake, EAB Navigate) and understands what institutions need to say "yes." He's also a 25-year strength training practitioner, Ironman finisher, ACSM-trained, Wilderness First Responder certified, and vegan bodybuilder—someone who's spent decades separating fitness fact from fiction firsthand.
OUR VISION
A world where people can confidently separate wellness fact from fiction, and institutions can support wellness without risking their credibility.